Looking at your spreadsheet, a HUGE gaping hole is obvious every Tuesday nights.
It is so bad that you are considering closing for that night.
You're not making any money, in fact Tuesdays are losing you money.
A LOT.
Turn it around.
Make Tuesday night a Member's Only event.
To get into the restaurant that night,you must have a VIP card, which costs money, not a freebie.
Have a limited number of memberships available.
Have a waiting list.
Dinners can only get a card if they have dinned "x" number of times in the restaurant on other days, or spent a certain amount of money overall.
Or...you dream up something better :)
Analyze where you are wasting advertising money.
Oh, if you don't have a system tracking where your advertising dollars return the best value, then stop it! Put a system in place where you can know EXACTLY how your customers are finding you.
Of course spend a lot of time considering what your Tuesday nights will look like.
Special menu items, drink specials, VIP services,buffet, all-you-can-eat?
Karaoke, DJ, Dance contest,Improve night, open mic, talent show, Gong show?
Contest winner get's their VIP card paid for or something similar. The prize must be something they get IN the restaurant, NOT something you don't control.
Check with your vendors and work out a special pricing on the food items for that night's supply.
Reminder: you have started to capture those emails and addresses from EACH guest aren't you?
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